Web3 company Animoca Brands has launched a new marketplace for investors to access tokenized real-world assets (RWAs), fixing what its CEO calls a “fragmented” tokenization marketplace at a time of growing institutional interest in the technology.

The new platform, called NUVA, was developed in partnership with ProvLabs, the organization behind the Provenance Blockchain, according to a joint announcement on Thursday.

The NUVA marketplace will leverage Provenance Blockchain’s existing ecosystem of RWAs, which currently holds assets valued at approximately $15.7 billion.

At launch, NUVA will offer exposure to two tokenized products from Figure Technologies: YLDS, the first yield-bearing stablecoin security approved in the US, and HELOC, a pool of fixed-rate home equity lines of credit.

These assets will be offered through “vaults,” a structure that enables easier and more efficient investor access to tokenized products.

Vault-based marketplaces are increasingly recognized for expanding accessibility, particularly for investors who are traditionally underserved or lack access to conventional financial platforms.

“The vault tokens are liquid claims to the yielding real-world assets stored in each vault,” ProvLabs CEO Anthony Moro told Cointelegraph in a written statement, adding:

“For example, when investors hold nuYLDS, they receive tokenized exposure to YLDS, the SEC-registered yielding stablecoin, and when they hold nuHELOCs, they get tokenized exposure to a pool of high quality of home equity loans issued by Figure Technologies, the largest non-bank issuers of HELOCs in the US.”

These so-called nuAssets bring liquidity to traditionally illiquid RWAs, giving investors the option to trade and transfer them across chains and decentralized finance exchanges. 

Animoca Brands’ co-founder and executive chairman, Yat Siu, said NUVA is intended to tap into a growing RWA market that remains “fragmented across chains and marketplaces, [which] limits their reach and impact.”

NUVA intends to fix this gap by making “institutional-quality assets radically more accessible across a unified, multichain ecosystem,” said Siu.

Related: VC Roundup: Investors continue to back DePIN, Web3 gaming, layer-1 RWAs

Tokenization boom expected to accelerate with supportive regulations

Tokenized finance is emerging as one of the most influential trends shaping the crypto industry in 2025, with the rise of RWA tokenization driven by growing demand for products like private credit and US Treasury bonds. 

As Cointelegraph reported, the tokenized RWA market — excluding stablecoins — has surged by as much as 380% since 2022.

Tokenized stocks are also gaining momentum, reaching a total market capitalization of $370 million by the end of July, representing a 220% increase in just one month, according to Binance Research.

Industry experts told Cointelegraph that recent regulatory developments in the US, particularly those surrounding stablecoins, could create a more favorable environment for the continued expansion of RWA tokenization in the years ahead.

Major institutions are also taking notice. JPMorgan recently highlighted the role of tokenized money market funds as a way to preserve the appeal of cash in digital ecosystems.

“Instead of posting cash, or posting Treasurys, you can post money-market shares and not lose interest along the way,” said JPMorgan strategist Tereso Ho said, referring to the operational benefits of tokenized money market funds

Paul Brody, EY’s global blockchain leader, added that tokenized deposits and tokenized money market funds “could find a significant new opportunity onchain,” signaling strong institutional confidence in the sector’s future.

Related: Tokenized money market funds emerge as Wall Street’s answer to stablecoins