Strategy co-founder Michael Saylor signaled an impending Bitcoin (BTC) purchase by the company, as the price of Bitcoin hovered below the all-time high of over $124,000 reached on Thursday.

The company’s most recent Bitcoin acquisition occurred on Monday, when Strategy purchased 155 BTC for $18 million, bringing its total holdings to 628,946 BTC, valued at over $74.2 billion.

Data from SaylorTracker shows the company is up over 60% on its BTC investment, representing over $28 billion in unrealized gains.

Strategy continues to be a Bitcoin proxy investment for institutional funds that cannot legally hold BTC due to mandates and retail investors who do not want to custody crypto.

The company pioneered the Bitcoin corporate treasury model, spawning a torrent of copycats, including altcoin treasury firms.

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Saylor is unconcerned with the rise of altcoin treasury companies

Saylor recently said that he is not worried about the growing trend of altcoin treasury companies competing for market share and investor attention.

“I still think the vast majority of the capital flowing into the space is flowing into Bitcoin,” Saylor told Bloomberg in August.

“We've gone from about 60 companies capitalizing on Bitcoin to 160 companies just in the past six months; so, I'm laser-like focused on Bitcoin,” he continued.

Strategy has more than doubled its Bitcoin holdings since US President Donald Trump’s election in November 2024, acquiring 376,726 BTC in only nine months.

For comparison, it took Strategy over four years to accumulate 252,220 BTC before the accelerated pace of purchases sparked by the 2024 US presidential election.

The company began buying Bitcoin in 2020, causing its share price to appreciate by nearly 2,600% over five years, drawing interest from institutional investors, crypto traders, and retail equity buyers.

Strategy is the largest corporate holder of Bitcoin, according to BitcoinTreasuries, and its stash of 628,946 BTC means the company has accumulated more Bitcoin than the top 10 Bitcoin treasury companies combined, giving the firm a large moat over competitors.

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